Browsing Sri Lanka Journal of Marketing (SLJM) by Author "Jayasinghe, J.A.S.C."

Now showing items 1-2 of 2

Impact of Green Attributes on Revisiting Intentions of Tourists in Sri Lankan Hotels: The Mediating Effect of Overall Satisfaction

Jayasinghe, J.A.S.C.; Weerasekara, W.M.T.K. (2021)

In the Sri Lankan context, the publicly available research has not addressed precisely the relationship between green attributes and revisiting intentions so far. Therefore, this research mainly aimed to study the impact ...
The Impact of Negative Brand Experience on Brand Avoidance with the Mediating Effect of Negative Emotions: Evidence from the Sri Lankan Mobile Telecommunication Sector

Amarasinghe, D.P.; Jayasinghe, J.A.S.C. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-01)

A knowledge gap existed in the light of available literature due to a lack of comprehensive understanding and conflicting viewpoints regarding negative brand experience and brand avoidance. This research aims to investigate ...

Search DSpace