Browsing 08. Journals by Subject "Brand Trust"

Now showing items 1-3 of 3

The Impact of Online Communities and E Word of mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust

Kamalasena, B. D. T. M.; Sirisena, A. B. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

Effective marketing and advertising campaigns contribute to customer development, profitability, and business success in the long term. The evolving economies, globalization, and innovative technologies, which have quickly ...
The Impact of Performance Assessment System on Employee Commitment: A Study among Executive Officers of State-Owned Commercial Banks in Sri Lanka

Kumari, D. A. T.; Medis, Ajith (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)

Performance management is a much broader and a complicated function of HR, as it encompasses activities such as joint goal setting, continuous progress review and frequent communication, feedback and coaching for improved ...
Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation

Pushpakumara, B.M.A.; Shamil, Mohamed M.; Yatigammana, M. R. K.N. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

This is the first study to comprehensively explore, develop and validate a scale for customer intrinsic value, brand trust and consumer-brand relationship behavior for the life insurance industry in Sri Lanka. This task ...

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