INVESTIGATIVE STUDY ON THE IMPACT OF GENERATION Z TO THE IMPROVEMENT OF THE MARKETING STRATEGY OF PREMIUM LEVEL FASHION BRANDS IN COLOMBO

dc.contributor.author	Jayaweera, Aseka
dc.contributor.author	Wickramasinghe, Ayesha
dc.date.accessioned	2021-02-08T10:20:25Z
dc.date.available	2021-02-08T10:20:25Z
dc.date.issued	2019-10-31
dc.identifier.issn	2659-2193
dc.identifier.uri	http://220.247.247.85:8081/handle/123456789/37432
dc.description	Education, University of Moratuwa, Sri Lanka	en_US
dc.language.iso	en	en_US
dc.publisher	GARI Publisher	en_US
dc.relation.ispartofseries	Volume. 05;Issue. 02
dc.subject	Generation Z	en_US
dc.subject	Marketing Strategy	en_US
dc.subject	Premium Market	en_US
dc.subject	Fashion Brands	en_US
dc.title	INVESTIGATIVE STUDY ON THE IMPACT OF GENERATION Z TO THE IMPROVEMENT OF THE MARKETING STRATEGY OF PREMIUM LEVEL FASHION BRANDS IN COLOMBO	en_US
dc.type	Article	en_US
dc.identifier.accno	47180	en_US