DSpace Home
→
08. Journals
→
Sri Lanka Journal of Marketing (SLJM)
→
01. Volume. 06, No. 02, June, 2020
→
Browsing 01. Volume. 06, No. 02, June, 2020 by Issue Date

Browsing 01. Volume. 06, No. 02, June, 2020 by Issue Date

Now showing items 1-8 of 8

The Impact of Destination Attractiveness on Tourists’ Motivation to Consume Local Foods

Danthanarayana, Chathuri; Ranasinghe, Ruwan (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

Although the food is an important aspect in tourism industry, there are limited studies on motivation to consume local foods in tourist destinations. Thus, this study concerns the destination food brand image towards the ...
Networking within Divisional Secretaries and its Impact on Organizational Performance (Special reference to Divisional Secretaries in Sri Lanka)

Perera, H.S.C; Gunawardana, T.S.L.W; Gunarathna, K.A.W.L.W. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

The networking among organizations and within the organization is very important to achieve vision, mission and the performance of any organization. Although there are studies about networking in a global context, it is ...
Supply Chain Management practices: Competitive Advantage and Organizational Performance in Sri Lankan Construction Industry

Gunawardana, T.S.L.W.; Wedage, D.H. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

In the construction industry supply chain management (SCM) is a vital tool in controlling business processes in a defined and a systematic way to improve quality, time management and increase profit. Effective supply ...
Determinants of Financial Literacy: with Special Reference to Consumers in Financial Service Industry

Kumari, D.A.T (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

The financial literacy is a key dimension which determines the demand of the financial services in the economy. However, most of the previous studies and financial decision makers believe financial literacy in different ...
Content & Cover Page

University of Kelaniya Sri Lanka (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)
Factors Influencing Milk Powder Brand Preference: A Case from Kegalle District of Sri Lanka

Wijesinghe, A.G.K.; Abeynayake, N.R.; Priyadarshani, R.L.C. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

Recent information released through the mass media related to contamination of imported milk powder with hazardous components has made a considerable effect on the preference of milk powder brands among the consumers in ...
The Millennials as Stayers versus Switchers: The Context of Mobile Phone Services in Sri Lanka

Karunaratna, A.C. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-12)

The study was conducted to evaluate the nature of the behavioral aspects of the Millennials in terms of loyal and switching behavior as reference to the mobile phone services subscription. The study was conducted in two ...
CSR Practices in the Maldives: A Post-Baseline Study

Mohamed, Abdulla (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-12)

A baseline study on CSR was conducted in the Maldives in 2010 to understand the level of CSR engagement among the business community and non-corporate stakeholders of CSR promotion in the Maldives and develop recommendations ...

Browsing 01. Volume. 06, No. 02, June, 2020 by Issue Date

Browsing 01. Volume. 06, No. 02, June, 2020 by Issue Date

Search DSpace

Browse

All of DSpace

This Collection

My Account