• The Millennials as Stayers versus Switchers: The Context of Mobile Phone Services in Sri Lanka 

  Karunaratna, A.C. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-12)

  The study was conducted to evaluate the nature of the behavioral aspects of the Millennials in terms of loyal and switching behavior as reference to the mobile phone services subscription. The study was conducted in two ...
• Networking within Divisional Secretaries and its Impact on Organizational Performance (Special reference to Divisional Secretaries in Sri Lanka) 

  Perera, H.S.C; Gunawardana, T.S.L.W; Gunarathna, K.A.W.L.W. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

  The networking among organizations and within the organization is very important to achieve vision, mission and the performance of any organization. Although there are studies about networking in a global context, it is ...
• Determinants of Financial Literacy: with Special Reference to Consumers in Financial Service Industry 

  Kumari, D.A.T (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

  The financial literacy is a key dimension which determines the demand of the financial services in the economy. However, most of the previous studies and financial decision makers believe financial literacy in different ...
• The Impact of Destination Attractiveness on Tourists’ Motivation to Consume Local Foods 

  Danthanarayana, Chathuri; Ranasinghe, Ruwan (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

  Although the food is an important aspect in tourism industry, there are limited studies on motivation to consume local foods in tourist destinations. Thus, this study concerns the destination food brand image towards the ...
• Supply Chain Management practices: Competitive Advantage and Organizational Performance in Sri Lankan Construction Industry 

  Gunawardana, T.S.L.W.; Wedage, D.H. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

  In the construction industry supply chain management (SCM) is a vital tool in controlling business processes in a defined and a systematic way to improve quality, time management and increase profit. Effective supply ...

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