• Content & Cover Page 

  University of Kelaniya Sri Lanka (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
• Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation 

  Pushpakumara, B.M.A.; Shamil, Mohamed M.; Yatigammana, M. R. K.N. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

  This is the first study to comprehensively explore, develop and validate a scale for customer intrinsic value, brand trust and consumer-brand relationship behavior for the life insurance industry in Sri Lanka. This task ...
• Tourism Amid Covid-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model 

  Fernando, Imali N. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

  Tourism has been emphasized as one of the main sources of foreign exchange for different economies in the world, whereas most of the developing countries recognized hospitality, Travel, and Tourism as an inspiring element ...
• Decision Making Styles of Sri Lankan Millennial: Are They Different? 

  Lakshika, V. G. P.; Ahzan, M. J. M. F. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

  At present consumer decision making is more complex and difficult but far more vitally in it is important than the past as the consumers today are thorough consumers. Therefore, consumer decision-making styles have become ...
• Customers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective 

  Galdolage, B. S. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

  Technological maturity brings both the organizations and customers into a digital era where organizations provide its service fully or partly through technological platforms, letting customers to perform by themselves ...

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