Showing items related by title, author, creator and subject.

• Market Microstructure Noise, Intraday Stock Market Returns, and Adaptive Learning: Indian Evidence 

  Chandra Sinha, Paritosh (Faculty of Management & Finance, University of Colombo, 2019-12)

  What drives intraday traders’ sentiments in the stock markets: information or noise? This paper argues that the market microstructure noise (MMN) manifests intraday traders’ aggregate sentiments depicted by chaotic and ...
• Perspective Paper The Fallacy of Marketing to Millennials: Why Sri Lankan Marketers Should Discard Generational Labels 

  Ikram, S. M. M.; Tajbhoy, Murtaza A.; Hassanally, Sarah; Perera, Surani (Faculty of Management & Finance, University of Colombo, 2021-12)

  This article is a critique of the application of generational labels in marketing, beginning with a review of the concept of cohorts and generations from sociology, followed by an appraisal of contemporary scholarship ...
• 04th International Conference on Education and Distance Learning, 02nd International Conference on Language and Literature Studies, 04th International Conference on Engineering and Technology, 03rd International Conference on Health & Medicine, International Conference on Digital Marketing, International Conference on Agribusiness Marketing 2018 

  Global Academic Research Institute (Pvt) Ltd (GARI Publishers and GLOBAL ACADEMIC RESEARCH INSTITUTE, 2018-05-18)