Samarathunga, W. H. M. S.(Faculty of Management & Finance, University of Colombo, 2016-12)
Although cruise tourism is one of the fastest growing segments of the international leisure tourism market,
tourism research on ocean cruises have often been neglected in Sri Lanka. Cruise calls involve frequent ...
Kumarapeli, K. G. N.; Samarasinghe, G. D.; Kuruppu, G. N.(Faculty of Management & Finance, University of Colombo, 2016-12)
Customer Relationship Management (CRM) practices and its effects on Customer Brand Engagement
(CBE) are an emerging trend in many industries including the hotel industry. Therefore, the main objective of
this study is ...