dc.contributor.author | Jacob, Mishel Elizabeth | |
dc.contributor.author | Johnson, Johney | |
dc.date.accessioned | 2022-09-23T08:26:43Z | |
dc.date.available | 2022-09-23T08:26:43Z | |
dc.date.issued | 2021-12 | |
dc.identifier.issn | 2579-2210 | |
dc.identifier.uri | http://220.247.247.85:8081/handle/123456789/49456 | |
dc.publisher | Faculty of Management & Finance, University of Colombo | en_US |
dc.relation.ispartofseries | Volume. 12;No. 02 | |
dc.subject | Digital Content Marketing | en_US |
dc.subject | Consumer Brand Engagement | en_US |
dc.subject | Content Value | en_US |
dc.subject | Content Format | en_US |
dc.subject | Digital Platforms | en_US |
dc.title | Conceptualising Digital Content Marketing for Greater Consumer Brand Engagement | en_US |
dc.type | Article | en_US |
dc.identifier.accno | 61966 | en_US |