Browsing Colombo Business Journal by Subject "Perceived Value"

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The Impact of Perceived Value on Satisfaction of Adventure Tourists: With Special Reference to Sri Lankan Domestic Tourists

Hettiarachchia, W. N.; Lakmal, H. M. A. (Faculty of Management & Finance, University of Colombo, 2018-06)

This paper aims to investigate the drivers of customer value and their respective influence on satisfaction in the particularly under-researched area of adventure tourism with reference to the Sri Lankan domestic context. ...
Perceived Value of Online Services: Scale Validation and Managerial Implications

Gamage, T. C.; Ahsan, F. J. (Faculty of Management & Finance, University of Colombo, 2013-12)

Marketing literature states perceived value is crucial in predicting customer choice in marketing literature. However, perceived value of online services can be different from its offline counterpart due to its temporal ...

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