Constructing Research Questions, authored by Mats Alvesson and Jörgen Sandberg, is a simple, fairly short (141 pages), yet comprehensive book motivated by the lack of novel ideas that provide significant insight into social reality. It is intended for social researchers of postgraduate level and beyond who are grappling with the task of formulating interesting research problems that make significant contributions to knowledge. While lack of novel ideas and the difficulty of making significant advancements in knowledge can be attributed to the fact that much has already been researched in many social science disciplines, it can also be attributed to the lack of imagination of researchers. Though many can view this book as a ‘guide book’ for beginners or even mature researchers on crafting a research problem, I wish to see it as a critical (but essentially partial) analysis of the issue of lack of ‘interesting’ theory. In summary, the conclusion that can be drawn from the book in relation to lack of interesting theory is that it is due largely to the high dependency on ‘gap-spotting’ as a method of constructing research problem. The beauty of the book is that it not only analyses the issue, but also presents a solution: problematization.