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Sri Lanka Journal of Marketing (SLJM): Recent submissions

  • The Impact of Destination Attractiveness on Tourists’ Motivation to Consume Local Foods 
    Danthanarayana, Chathuri; Ranasinghe, Ruwan (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)
    Although the food is an important aspect in tourism industry, there are limited studies on motivation to consume local foods in tourist destinations. Thus, this study concerns the destination food brand image towards the ...
  • Supply Chain Management practices: Competitive Advantage and Organizational Performance in Sri Lankan Construction Industry 
    Gunawardana, T.S.L.W.; Wedage, D.H. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)
    In the construction industry supply chain management (SCM) is a vital tool in controlling business processes in a defined and a systematic way to improve quality, time management and increase profit. Effective supply ...
  • CSR Practices in the Maldives: A Post-Baseline Study 
    Mohamed, Abdulla (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-12)
    A baseline study on CSR was conducted in the Maldives in 2010 to understand the level of CSR engagement among the business community and non-corporate stakeholders of CSR promotion in the Maldives and develop recommendations ...
  • Factors Influencing Milk Powder Brand Preference: A Case from Kegalle District of Sri Lanka 
    Wijesinghe, A.G.K.; Abeynayake, N.R.; Priyadarshani, R.L.C. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)
    Recent information released through the mass media related to contamination of imported milk powder with hazardous components has made a considerable effect on the preference of milk powder brands among the consumers in ...
  • Content & Cover Page 
    University of Kelaniya Sri Lanka (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

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