Pushpakumara, B.M.A.; Shamil, Mohamed M.; Yatigammana, M. R. K.N.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
This is the first study to comprehensively explore, develop and validate a scale for customer intrinsic value, brand trust and consumer-brand relationship behavior for the life insurance industry in Sri Lanka. This task ...
Fernando, Imali N.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
Tourism has been emphasized as one of the main sources of foreign exchange for different economies in the world, whereas most of the developing countries recognized hospitality, Travel, and Tourism as an inspiring element ...
Lakshika, V. G. P.; Ahzan, M. J. M. F.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
At present consumer decision making is more complex and difficult but far more vitally in it is important than the past as the consumers today are thorough consumers. Therefore, consumer decision-making styles have become ...
Galdolage, B. S.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
Technological maturity brings both the organizations and customers into a digital era where organizations provide its service fully or partly through technological platforms, letting customers to perform by themselves ...
Kamalasena, B. D. T. M.; Sirisena, A. B.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
Effective marketing and advertising campaigns contribute to customer development, profitability, and business success in the long term. The evolving economies, globalization, and innovative technologies, which have quickly ...
Amarasinghe, D.P.; Jayasinghe, J.A.S.C.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-01)
A knowledge gap existed in the light of available literature due to a lack of comprehensive understanding and conflicting viewpoints regarding negative brand experience and brand avoidance. This research aims to investigate ...
Gunawardana, T. S. L.W.; Sirimanna, U. I.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-01)
To fill the gaps in the computer mediated communication literature and provide useful information on interpersonal relationships within an organization, this study aims to investigate how computer mediated communication ...
In the Sri Lankan context, the publicly available research has not addressed precisely the relationship
between green attributes and revisiting intentions so far. Therefore, this research mainly aimed to study
the impact ...
Jayasuriya, C. H.; Perera, G.A.T.R.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)
The purpose of this study is to explore how firm-level dynamic capabilities influence the level of firms’
global mindset in information and communication technology (ICT) startups in Sri Lanka. Based on the
literature ...
Kumari, D. A. T.; Medis, Ajith(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)
Performance management is a much broader and a complicated function of HR, as it encompasses
activities such as joint goal setting, continuous progress review and frequent communication, feedback
and coaching for improved ...
Rodrigo, G. M. R; Galdolage, B.S(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)
Credit cards become increasingly popular in Sri Lanka while a total of 78,201 new issues were in 2019
first quarter (Central Bank report). Credit card usage affects the consumption patterns of people,
sometimes leading ...
Oshan, N.N. Liyanage; Wanninayake, W.M.C.B.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)
Innovations enable organizations to introduce novel products and services to its customers. However,
within the Modern Trade Industry in Sri Lanka, firms deploy innovations, yet if that is influencing firms
establish ...
DK, Thilina(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)
The competition in the fashion retail industry is reaching new heights due to various demands of the
fashion consumers. As per the significant growth in the fashion retailing sector, the marketers need to
define the ...
Sumathy, M.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)
Public distribution system has been implementing various initiatives to ensure the proper supply of
ration items to the consumers. There have been complaints towards the lack of transparency in the
supply of ration items. ...
Karunaratna, A.C.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-12)
The study was conducted to evaluate the nature of the behavioral aspects of the Millennials in terms of
loyal and switching behavior as reference to the mobile phone services subscription. The study was
conducted in two ...
Perera, H.S.C; Gunawardana, T.S.L.W; Gunarathna, K.A.W.L.W.(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)
The networking among organizations and within the organization is very important to achieve vision,
mission and the performance of any organization. Although there are studies about networking in a
global context, it is ...
Kumari, D.A.T(Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)
The financial literacy is a key dimension which determines the demand of the financial services in the
economy. However, most of the previous studies and financial decision makers believe financial
literacy in different ...