Recently added

01. Volume. 06, No. 02, June, 2020: Recent submissions

  • CSR Practices in the Maldives: A Post-Baseline Study 
    Mohamed, Abdulla (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-12)
    A baseline study on CSR was conducted in the Maldives in 2010 to understand the level of CSR engagement among the business community and non-corporate stakeholders of CSR promotion in the Maldives and develop recommendations ...
  • Factors Influencing Milk Powder Brand Preference: A Case from Kegalle District of Sri Lanka 
    Wijesinghe, A.G.K.; Abeynayake, N.R.; Priyadarshani, R.L.C. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)
    Recent information released through the mass media related to contamination of imported milk powder with hazardous components has made a considerable effect on the preference of milk powder brands among the consumers in ...
  • Content & Cover Page 
    University of Kelaniya Sri Lanka (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2020-07)

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