Abstract:
Public distribution system has been implementing various initiatives to ensure the proper supply of
ration items to the consumers. There have been complaints towards the lack of transparency in the
supply of ration items. The stocks are not properly showed and unauthenticated billing of goods is
made by the employees and at the same time, consumers are also misusing the ration cards. The paper
ration cards already issued have their own challenges. Introduction of smart ration cards has been the
only solution for all these challenges. The government has introduced the smart ration cards in the year
2017. Since then, there have been a lot of changes made in the public distribution system. The present
study has analyzed the satisfaction of consumers in Tirupur District towards the smart ration cards. The
factors influencing satisfaction of consumers towards smart ration cards have been analyzed and the
relationship between demographic variables and the factors influencing satisfaction has been discussed
in this paper. It was found that the consumers were satisfied with the selected factors influencing
satisfaction except the confidentiality of financial transaction of the consumers. Suggestions have been
offered for the effective use of smart ration cards as a part of the initiatives of e-governance practices.
