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02. 25th Anniversary Special Edition - March 2021
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Browsing 02. 25th Anniversary Special Edition - March 2021 by Issue Date

Browsing 02. 25th Anniversary Special Edition - March 2021 by Issue Date

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University of Kelaniya Sri Lanka (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)
Innovation and its Impact on Consumer Brand Equity: With Evidence from Modern Trade Industry in Colombo, Sri Lanka

Oshan, N.N. Liyanage; Wanninayake, W.M.C.B. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)

Innovations enable organizations to introduce novel products and services to its customers. However, within the Modern Trade Industry in Sri Lanka, firms deploy innovations, yet if that is influencing firms establish ...
Impact of Green Attributes on Revisiting Intentions of Tourists in Sri Lankan Hotels: The Mediating Effect of Overall Satisfaction

Jayasinghe, J.A.S.C.; Weerasekara, W.M.T.K. (2021)

In the Sri Lankan context, the publicly available research has not addressed precisely the relationship between green attributes and revisiting intentions so far. Therefore, this research mainly aimed to study the impact ...
Consumer Satisfaction towards Smart Ration Cards: A Study on Tirupur District, India

Sumathy, M. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)

Public distribution system has been implementing various initiatives to ensure the proper supply of ration items to the consumers. There have been complaints towards the lack of transparency in the supply of ration items. ...
Unrealistic Optimism, Compulsive Purchasing and Debt-Stress among Credit Card Users in Sri Lanka

Rodrigo, G. M. R; Galdolage, B.S (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)

Credit cards become increasingly popular in Sri Lanka while a total of 78,201 new issues were in 2019 first quarter (Central Bank report). Credit card usage affects the consumption patterns of people, sometimes leading ...
The Impact of Performance Assessment System on Employee Commitment: A Study among Executive Officers of State-Owned Commercial Banks in Sri Lanka

Kumari, D. A. T.; Medis, Ajith (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)

Performance management is a much broader and a complicated function of HR, as it encompasses activities such as joint goal setting, continuous progress review and frequent communication, feedback and coaching for improved ...
Impact of Dynamic Capabilities on Global Mind-set: The Case of ICT Start-ups in Sri Lanka

Jayasuriya, C. H.; Perera, G.A.T.R. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)

The purpose of this study is to explore how firm-level dynamic capabilities influence the level of firms’ global mindset in information and communication technology (ICT) startups in Sri Lanka. Based on the literature ...
Conceptual Review of Social Influencer Marketing on Purchase Intention; Dynamics in Fashion Retail Industry

DK, Thilina (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021)

The competition in the fashion retail industry is reaching new heights due to various demands of the fashion consumers. As per the significant growth in the fashion retailing sector, the marketers need to define the ...

Browsing 02. 25th Anniversary Special Edition - March 2021 by Issue Date

Browsing 02. 25th Anniversary Special Edition - March 2021 by Issue Date

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