Browsing 03. Volume 7 Issue 1: January - April 2021 by Subject "Consumer Styles Inventory"

Browsing 03. Volume 7 Issue 1: January - April 2021 by Subject "Consumer Styles Inventory"

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  • Decision Making Styles of Sri Lankan Millennial: Are They Different? 
    Lakshika, V. G. P.; Ahzan, M. J. M. F. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
    At present consumer decision making is more complex and difficult but far more vitally in it is important than the past as the consumers today are thorough consumers. Therefore, consumer decision-making styles have become ...

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