Home
→
08. Journals
→
Sri Lanka Journal of Marketing (SLJM)
→
03. Volume 7 Issue 1: January - April 2021
→
Browsing 03. Volume 7 Issue 1: January - April 2021 by Title

Browsing 03. Volume 7 Issue 1: January - April 2021 by Title

Now showing items 1-9 of 9

Content & Cover Page

University of Kelaniya Sri Lanka (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
Customers’ Role in Co-Creating Value at Self-Service Technologies: From Role Theory Perspective

Galdolage, B. S. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

Technological maturity brings both the organizations and customers into a digital era where organizations provide its service fully or partly through technological platforms, letting customers to perform by themselves ...
Decision Making Styles of Sri Lankan Millennial: Are They Different?

Lakshika, V. G. P.; Ahzan, M. J. M. F. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

At present consumer decision making is more complex and difficult but far more vitally in it is important than the past as the consumers today are thorough consumers. Therefore, consumer decision-making styles have become ...
Employee’s Job Satisfaction with Computer Mediated Communication System

Gunawardana, T. S. L.W.; Sirimanna, U. I. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-01)

To fill the gaps in the computer mediated communication literature and provide useful information on interpersonal relationships within an organization, this study aims to investigate how computer mediated communication ...
Factors influencing the Purchase Intention of Green Packaging among Millennials in Gampaha District of Sri Lanka

Munasinghe, P. M.; Shantha, A. A. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)
The Impact of Negative Brand Experience on Brand Avoidance with the Mediating Effect of Negative Emotions: Evidence from the Sri Lankan Mobile Telecommunication Sector

Amarasinghe, D.P.; Jayasinghe, J.A.S.C. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-01)

A knowledge gap existed in the light of available literature due to a lack of comprehensive understanding and conflicting viewpoints regarding negative brand experience and brand avoidance. This research aims to investigate ...
The Impact of Online Communities and E Word of mouth on Purchase Intention of Generation Y: The Mediating Role of Brand Trust

Kamalasena, B. D. T. M.; Sirisena, A. B. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

Effective marketing and advertising campaigns contribute to customer development, profitability, and business success in the long term. The evolving economies, globalization, and innovative technologies, which have quickly ...
Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation

Pushpakumara, B.M.A.; Shamil, Mohamed M.; Yatigammana, M. R. K.N. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

This is the first study to comprehensively explore, develop and validate a scale for customer intrinsic value, brand trust and consumer-brand relationship behavior for the life insurance industry in Sri Lanka. This task ...
Tourism Amid Covid-19 Pandemic in Sri Lanka Way-Forwarding Strategies Through the Porters’ Diamond Model

Fernando, Imali N. (Department of Marketing Management, University of Kelaniya, Sri Lanka, 2021-04)

Tourism has been emphasized as one of the main sources of foreign exchange for different economies in the world, whereas most of the developing countries recognized hospitality, Travel, and Tourism as an inspiring element ...

Browsing 03. Volume 7 Issue 1: January - April 2021 by Title

Browsing 03. Volume 7 Issue 1: January - April 2021 by Title

Search

Browse

All of National Digital Library and Repository

This Collection

My Account