Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation

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dc.contributor.author Pushpakumara, B.M.A.
dc.contributor.author Shamil, Mohamed M.
dc.contributor.author Yatigammana, M. R. K.N.
dc.date.accessioned 2021-07-09T05:29:46Z
dc.date.available 2021-07-09T05:29:46Z
dc.date.issued 2021-04
dc.identifier.issn 1800 – 4989
dc.identifier.issn 2719 – 2598
dc.identifier.uri http://220.247.247.85:8081/handle/123456789/40141
dc.description.abstract This is the first study to comprehensively explore, develop and validate a scale for customer intrinsic value, brand trust and consumer-brand relationship behavior for the life insurance industry in Sri Lanka. This task was realized through an extensive literature review and discussions with academic experts and practitioners in the insurance field. A factor analysis was performed using the principal component analysis with Varimax rotation. The refined scales exhibit reliability, convergent validity, discriminant validity and will be useful for future researchers and managers. en_US
dc.publisher Department of Marketing Management, University of Kelaniya, Sri Lanka en_US
dc.relation.ispartofseries Vol. 07;Issue. 1
dc.subject Altruistic Values en_US
dc.subject Brand Trust en_US
dc.subject Consumer-Brand Relationship en_US
dc.subject Factor Analysis en_US
dc.subject Hedonic Values en_US
dc.title Measuring Customer Intrinsic Value, Brand Trust and Consumer-Brand Relationship in the Life Insurance Industry: Scale Development and Validation en_US
dc.type Article en_US
dc.identifier.accno 53560 en_US


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